People talking to talk !
"Making It"
Knowledge, Wisdom, and Guidance for The Talented
by
David Hamilton
Word of Mouth
_____________
Have you ever been in a grocery store listening to three
people talk about an artist, and by the end of the conversation you could
have sworn they were professional critics. This brings me to the reason I tell
you this also, choose the people you hang out with wisely. These people
represent you and the person you are to the public. If you want to be in the
Entertainment Business on any front, get used to the fact that you are judged on
the perception you give off. If you are frequenting spots with someone that is
known for causing problems, then the perception will put you right in the mix of
negativity.
When I lived in Phoenix, Arizona, I used to live at the Met, across from the
Arizona Center. My neighbors were some of the ball players from the Phoenix
Suns. Cimeon Rice of the Cardinals would come by to hang out with a few
neighbors and record demo tracks at there apartment studio. I noticed that
Cimeon and a few other un named players he associated with were really cool
friends that were always looking out for him. If there was ever a problem with
something, his friends handled it, and Cimeon could just stay out of the
problem, and this kept him out of trouble.
This is why I say to you, choose the people you associate with if you want to
build up a name for yourself, because the people around you help you define who
you are. This causes word of mouth perception......
for example....................................................................................................
I used to find it so funny that I would walk into a club on South Beach, Club
Level, a really cool spot where we would bring celebrities and hang out. I would
come in the club and our station star DJ, DJ Def would be tearing up this club,
and someone would come up to me out of nowhere and say, hey, I heard you on the
air tonight, you guys are wild. Then we would bump through the crowd and
maybe meet like 10-15 people like that, just passing through and people say
hello to you. Then of course I would bump into someone that knew me as a friend,
and I would give her a hug, say hi, etc,,,,,,, This girl would introduce me to
one of her friends, and then she was also one of my own ( entertainment business
rule )
I would be in a club, maybe a week or two later, and all of the sudden I would
be approached by a completely strange person who would say, hey, your friends
with my girl Tiffany. Yeah, she said you two were really good friends and that
you met up with them last week at Club Deep.........
( here is the scenario of ent business marketing, and the word of mouth )
Each one of the women I met at Club Deep will leave the club thinking, he was a
pretty cool person, I liked his attitude, etc....... Then, the next night when I
am on the air, she might be driving with her three friends saying, "OH, I met
him, were really cool friends now, he is pretty cool, and DJ Def is Bad Ass, we
met him too!" This is how human beings react to meeting someone in the
Entertainment Business that carry some type of name. Therefore, if you want to
build up a good name for yourself remember this !
Everyone wants something to say, whether bad nor good, people like to talk,
and when they think they have something to talk about, and if they think people
will listen, they talk. So, my philosophy is, always give everyone around you
something good to talk about.