Jay Z
"Making It"
Knowledge, Wisdom, and Guidance for The Talented
by
David Hamilton

Jay Z - South Beach Fl. 2001

Word of Mouth
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During the Fall of 2001 Jay Z came to visit Power 96 Radio for one of the hottest concerts of the year, Power House. While interviewing Jay Z  was able to ask him some questions that are sure to shed some light on how the word of mouth can effect you ?


1. How do you find talent while you are busy with your performing, video, publicity, and business affairs ?

I have people all over the country that are always out there on the streets, if something is happening, I usually get a call or it will come up when I talk to friends. If someone has skills that are outstanding, I will hear about it.

2. Can you give some advice to young up and coming artists as to how to get someone's attention like yourself ?How does word of mouth effect the chances ?

You got to be out there all the time. If you are only doing your thing once in a while, very few people get to see what you got, but if you are out 6-7 days a week in people's face, out on the streets, promoting yourself everywhere, then you will be seen and heard. If I hear about an artist coming up once or twice, it's all in passing, but If I hear about someone every day all day, I am going to want to know what this person is all about. Word of mouth will grow for you if you are always doing your thing, and word of mouth on the streets gets around fast if you got skills.

3. How many days of the week are you out there promoting yourself.

Every day all day

Word of mouth promotions and marketing work for you, and it starts now as you read through this book. Do what you do on the daily ! 

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Special thanks to Jay Z for coming to Power House and answering questions for you to learn from

David Hamilton
contact information
www.ezstreetrecords.com/address.htm