The Future
Making It
Knowledge, Wisdom, and Guidance for The Talented
by
David Hamilton
The Future
Making It
Knowledge, Wisdom, and Guidance for The Talented
by
David Hamilton
Trina on line with listeners in Miami
Internet Marketing
_______________
I started using internet marketing skills early in my career at 95.3 Party.
While we were on the radio , we had segments like the Ez Entertainment, the
crazy stuff you hear on the radio all the time, and of course we had DJ Skribble
on the radio with us. When I built our little website, I used MP3 mixes on our
site, pictures of the crew, and an events calendar that told people when and
where we would be, so they could come out and hang with us. As our show
was growing we got the chance to go to Disney and do our show live from Downtown
Disney. A few beautiful females approached me and my co - host and wanted to let
us know that they had been to our site and that they loved our show. One of the
girls said, " take a picture of me with you guys, and put it on your site, and I
will tell everyone to go there and see it" I thought about this for a minute and
a half, took the picture, and put it up on our site. DING DING DING
I realized, wow, we have all this product, we have a great show, and now we have
a marketing tool. From that point on, whenever we were doing events, I would
take pictures of us and listeners, and then tell them to come to our site the
next day to see there pictures on line with us. After the first 1000 pictures
were on line, we had 1000 - 2000 visitors that were coming to our site on a
regular basis. We then collected e-mail addresses from these listeners to
communicate future appearances, concerts, and station events.
This was the first
form of direct internet marketing, and it worked very well. We had a way to
market our product (our show) directly to the people that wanted to be a part of
our show. During our first year on the air in Orlando, we created such a strong
word of mouth perception of being a unique show on the radio dial, that to this
day, listeners in Orlando still frequent the site of the station for up to date
pictures, news, and information on the talent. As shown in the picture above,
Trina came into the studio to do an interview on Power 96. After the interview
we aired that 30 lucky listeners could sit in a chat room with Trina and hang
out / ask questions.... All listeners had to do was e-mail us why they should be
allowed to be in the Secret Trina Chat room. We had over 1000 e-mails, ( new
leads for us ) and we had the start of a new way to promote artists on our show,
station, and in general, put fun back into promotions using the internet
David Hamilton
contact information
www.ezstreetrecords.com/address.htm
