Personalizing You !
"Making It"
Knowledge, Wisdom, and Guidance for The Talented at Heart
by
David Hamilton
Direct Marketing
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This is the 3rd form of marketing used today. It is finding the exact people
that can appreciate your art form, and promoting yourself to them. I have
already covered some basics in my promoting section, however, I am going to give
you some examples of how direct marketing has worked for me and my past
experiences, and then give some ideas as to what you can do.
When I was about 7 years old, Domonique Wilkins, a professional basketball
player was in town as his team played the Milwaukee Bucks. As Dom was walking
across the sky walk to his hotel, I stopped him to ask him for an autograph. Not
only did he give me an autograph, but he put it on his sock, and gave me his
long signed sock. I suppose my dad wasn't too happy about it, however, Dom
became my favorite player in the NBA. I followed him until he wasn't playing any
more. I even found out he was in Orlando while I was on the air, and I
incorporated him in some of our events that gave kids a chance to meet
celebrities. This was too early for me to realize that it was his direct meet
with me that made me love watching him play. I know that it is impossible to
meet everyone you will entertain with your craft. As a matter of fact, you may
only meet .0001% of the admirers you gain, however, if you go out of your way to
meet as many people as possible, you will gain a strong following, a strong word
of mouth, and a strong direct marketing strategy built into personalizing the
you..... This will certainly put you with people that you can Network with in
the future. This is one way
........