Example of Networking Today
"Making It"
Knowledge, Wisdom, and Guidance for The Talented
by
David Hamilton


 
* Member Since 2003 *
 

Networking With Professionals
__________________________

 After moving back to Milwaukee for family, I started working with the Milwaukee Journal Sentinel. It was the such a good feeling to start talking to people within a company that strives to better the readers in a community. I also took my own advice that I learned from Jason Brethorst early on in my career. How to come up with a creative ingenious way to attract more readers to the Milwaukee Journal Sentinel. I explained to Jason my goal of making a presentation to give to K. Spore who is President of publishing of the MJS ! I wanted to present to him a way to attract our Sunday readers in an innovative way, and Jason was the perfect person to design the presentation to take to him. After meeting with K. Spore on an elevator, he said , make a presentation and send me a link. Jason Brethorst went to work with my idea, and this is what he came up with !

http://www.wearesmart.net/jsonline/

The Problem
Subscription rates dropping, it’s possible this could be caused because the majority of news can be found online via JSOnline.com. In fact you can even download PDF files of the actual front page displayed exactly how it is in the new stands. (Example: http://www.jsonline.com/pages/frontpages-july04.asp)

With the popularity of the Internet many potential subscribers are lost because of free information online.

As Internet technology has matured over the years many businesses are beginning to realize they need to rethink their overall online business model. As more online portals switch to “pay subscription” models one of the biggest challenges is reconditioning the consumer to see a value in pay subscription.

A Possible Solution
Add value to current newspaper subscriptions by offering several new levels of additional online subscriptions by reworking JSOnlne.com security.

How Do You Do It

 
  • Tighten Security
    Remove public access to all body copy, while still keeping teaser headlines and free access to paid areas such as classifieds, personals, and other advertising areas.

    SEE EXAMPLE
    * Notice what happens when you click the headline links or click here to see example.

     
  • Add New Online Subscription Plans
     
      EXAMPLES:
      "Buy The Paper Online Daily, Weekly or Monthly"
      * Sell Digitaly Protected "eBooks" of the online paper for normal news stand price. These "eBooks" appear exactly like newsstand papers and can even be printed and downloaded into the users computer. These are similar to copy protected PDF files.
      You can even keep track of which papers you own via your online "acccount".

      SEE EXAMPLE
  • As you can see, being innovative, looking for ways to better your community, and networking with the people in your community all tie into your creative ability to succeed ! This should show all of you designers, graphic, photography, etc.... that your work is needed and wanted, you just have to think and network your ideas !

    If you are ever in need of computer design, software design, or IT consultancy, make for certain the name you can trust is Jason Brethorst at www.WeAreSmart.com  designer of the best and most efficient home entertainment systems for audio, video, and entertainment purposes, you can see his latest developments at www.commandcubes.com


     

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