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"Making It"
~W~
Knowledge, Wisdom, and Guidance
The Radio Edition by 
David (Ez) Hamilto

Promotions Inside and Out
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Promotions, just like the other chapters in this book, can be a 1000 page book of it's own. From writing promotions to the people who are a part of the promotions experience. I am going to cover as much of this department as I can, and I will even have special promotions guru minded guests give you tips on how to write and execute great promotions as well. If you are just starting out in radio, this is the BEST place to start. You will be the eyes and the ears of your radio station. You will start meeting and greeting people on the very first day, and you will be in all of the places your radio station is at, so you can make the radio station look incredible.

As an air talent, I looked back at what really got me where I needed to be for success in radio. It all started in a Promotions Department. A successful Promotions Department is the eyes and ears of the radio station. Depending on what station you are with, your station's over all drive to be out in the community, and the quality of the program director, will determine the true role of a Promotions Department. Some programmers like my first true (PD) Tony Fields, understood every detail of radio, so he knew what he wanted and how he wanted to achieve his goals promotionally. This meant Bailey Coleman, (my first boss)  had to write extremely well to satisfy a perfectionist ( Tony Fields ). Her job was to make the radio station look beautiful everywhere we went. Even if we were at a (2) hour car remote, you saw 20 banners declaring our brand was present. Oh, and be rest assured the Mr. Fields would roll around to the event and make sure the banners were everywhere. Every on air giveaway had some type of content behind what we were giving away, and each contest was well thought out and planned down to the bumper stickers we had to give out. There was never a .... "Be caller 10 and win a movie pass", It was more creative and interesting or it never hit the air. This makes for a Promotions Department to be on the creative ball, and they must work extremely well writing ideas, presenting them, seeing them through with a Production Director, and sometimes working with the sales team to present sales events. 

As you can see, the Promotions Director has one of the hardest off air jobs in radio. If the promotion doesn't sell the station 200% then it is a bad promotional event. Thus, a successful Promotions Department learns how to make the radio station look like gold, and drives the talent to look like stars on the radio and at events. This means that you are a part of a team of people that is expected to make the radio station you work for look wonderful at all times. This means you will be getting dirty too. If you are given the opportunity to be a part of this environment, take advantage of every second you can learn from this team of management that works together. You might have the most tedious job in the world of rolling banners, peeling and placing station stickers on prizes, or doing inventory ( prize patrol ) however, every small task that you do will teach you something about how radio stations operate. Keeping the vehicles shiny and clean is a must, and always paying close attention to how people perceive you when you are out representing the radio station. As you grow in the Promotions Department you will see how a station promotion is written, presented to sales, presented to programming, initiated, and then carried out before your eyes on the radio. Lastly, you'll be at the event that started with a piece of paper, a pen, and maybe even your own. This world is exciting, demanding, very detail orientated, and you have to pay close attention to every little detail that exists in your way. You become the radio station when you are out on the streets in the van, at the club, the car dealership, etc..... You are no longer Jenny, you are the Power 96 Miami's Party Station girl..... You suddenly represent a whole company from the first day you are in the Promotions Department. This is the very best way to get your foot in the door and learn from the people around you, You will be around the entire staff as they congregate to plan events and see them through. You may get to be a voice in a few commercials, you may be asked to write ideas, decorate the events, work with the talent to make them look outstanding, but you will be a part of a growing process that will exceed your greatest expectations if you are on time, dedicated to learning, and ambitious to offer your services.

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The Making it book Series
"Making It"
The Radio Edition 

Thank you for taking the time to read " Making It " I hope you get as much out of this book as I did writing it !

contact information
www.ezstreetrecords.com/address.htm

David Hamilton aka Ez Street / along with Jason Brethorst ( web and software designer for www.wearesmart.net ) designed ( 1995 ) and established ( 1996 ) one of the very first record labels for Promotions and Marketing on the internet  ( www.ezstreetrecords.com ) to help local talent promote themselves. David Hamilton now offers you this Free E- On Line Book titled " Making It"  with a 7 part series of " Making It " books in planning for future free e -on line guidance. David Hamilton would like to send a sincere thank you out to all of you who took time to help write this book. As long as one person reads this material and learns something, the writing of this book has served it's purpose.   

Ez Street Records
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 in all forms of musicality 
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ERE Ez Street Records and Entertainment
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David Hamilton also offers you a new work in progress 
" Making It "
~W~
Knowledge, Wisdom, and Guidance
The  Entertainment Edition

 Click above and read this book by  
 David D Hamilton © 2004-2006


Thank you to all of you who took time to share your radio experiences, this is the start to " Making It " in Radio Broadcasting, and here is some Knowledge, Wisdom, and Guidance..... 
 


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