Ez Street Entertainment

"Making It"
~w~ 
Knowledge, Wisdom, and Guidance
The Radio Edition by 
David (Ez) Hamilton

" Don't let the production room intimidate you "

The Production World
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Welcome to the world of Production. This world is run by names like St. John, David Lee, Jigga Juice, Mikey Freeman, and Rick Party ( just to name a few that make it hot )... and you will learn from them in this chapter. This chapter of the book will also work as an audio chapter as well as great reading. In this section of this book you will get a general idea of what production really is, how some of the production sounds, meet some really talented Production Directors, you'll  learn what software and programs they use, how they developed their skills, and even get the very basics on information and tips they use to be successful. You will see how some of the imaging and production directors get their material.... from networking with everyday listeners to donate their voices to commercials to running around arenas with the bands to get sound byte for future production. 

Learning the basics of production can not only enhance your ability to maintain a career in Radio Broadcasting, but it can be the determining factor as to whether you win or lose on the air. Just by being able to produce my own segments, always seeking to have something sound better on my nightly shows, and always wanting to create something new and unique, is what helped me win in my past jobs.  As stated in the beginning of this book, I started my radio career off as a production intern. This allowed me to do so much more as an on air talent then some of the other talents I met working in radio. I was really surprised to meet talented on air people that didn't even touch a production room. Then I realized why their shows didn't  sound as prepared as they could have sounded. Production can actually be a lot of fun once you get over the fear of starting out. Intimidation is the #1 reason why people are immune to a production room. Get in that room and get your feet wet and after 6 months, you will be on your way to having better shows.

Production is a dirty word to some people in this business too, and you will meet them as you get into Radio Broadcasting. I will say this though, learning production basics and elements in today's radio world is almost a must. With budgets shrinking and full radio staffs becoming extinct, you almost always have to have some production knowledge to be considered for a job. It used to be that in the Major Markets, a radio station had one Production Director that handled a majority of the assigned production ( commercials that needed to be prepared to be on the air ) and the on air talents in some cases weren't even allowed in the production room. In small market radio it is just the opposite, every on air talent is required to do daily production. I will also say this...... I wouldn't have a job today if it wasn't for learning and using my talent to do production. I wanted to come off the radio for a year to reinvent myself and change gears, and the only way I was able to do this was by igniting my creativity. Ej Tyler, a (PD) in Bakersfield, Ca. at KLLY Kelly 95.3 gave me a chance to start out learning the ropes of using my production ability in the Imaging realm of radio. I have grown 1000% as an all around talent just by taking this opportunity, which NEVER would have come had I not taken production serious in my prior years on the radio. I will also say this, air talent positions may come and go as fast as GM's and PD's try to cut down costs ( which sucks ) however, great production talent will always be needed. You will never see St. John ( Wild 94.9 San Francisco ) out of a job, nor will you see Kelly Doherty ( Clear Channel ) looking too hard for work, they are production gurus who amaze anyone that listens to there work. 

I suppose if you are new to Radio Broadcasting, you are new to the terms, so now would be a good time to define some of the words I have used a few times..... as well as words that some of the guests in this chapter will use. The next  page will tackle the different elements of Production, the meanings, and samples of each element, and then you will meet some of the most innovative and creative Production Directors in the country. 

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The Making it book Series
"Making It"
The Radio Edition 

Thank you for taking the time to read " Making It " I hope you get as much out of this book as I did writing it !

contact information
www.ezstreetrecords.com/address.htm

David Hamilton aka Ez Street / along with Jason Brethorst ( web and software designer for www.wearesmart.net ) designed ( 1995 ) and established ( 1996 ) one of the very first record labels for Promotions and Marketing on the internet  ( www.ezstreetrecords.com ) to help local talent promote themselves. David Hamilton now offers you this Free E- On Line Book titled " Making It"  with a 7 part series of " Making It " books in planning for future free e -on line guidance. David Hamilton would like to send a sincere thank you out to all of you who took time to help write this book. As long as one person reads this material and learns something, the writing of this book has served it's purpose.   

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David Hamilton also offers you a new work in progress 
" Making It "
~W~
Knowledge, Wisdom, and Guidance
The  Entertainment Edition

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 David Hamilton © 2004-2006


Thank you to all of you who took time to share your radio experiences, this is the start to " Making It " in Radio Broadcasting, and here is some Knowledge, Wisdom, and Guidance..... 
 


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