Ez Street Entertainment
Presents
"Making It"
~W~
Knowledge, Wisdom, and Guidance
The Radio Edition
by
D. Hamilton
Radio
Broadcasting Today - A free E- On line book source for future broadcasters
Ez
Street Entertainment
Presents
"Making
It"
~W~
Knowledge, Wisdom, and Guidance
The Radio Edition
by
D.
Hamilton
The Production Room
___________________
Thad Monteiro
Production Director
Catamount Radio, Rutland, VT
I'm a production Director, Copywriter & producer for a cluster of 3 stations
in Rutland Vermont and I'm also the morning talent for our country station. I
write mostly commercials but I also consider commercials to be part of the
overall presentation of the station and therefore, the commercials must be
entertaining or at least thought provoking.
I visualize the commercial first., Then I use absurdity and humor to make my
point. Actually, finding creative content is easy. It's in your head. The hard
part is getting it out of your head and putting it on paper.
Here are 5 helpful tips for putting together good commercial ideas, basic
production, imaging, etc........
a. Save all your parts. If possible, save all multi track sessions too. This
makes editing so much easier.
b. Write the way people talk in real life, not the way we write in real life. We
ALL speak differently than we write so one must strive for writing for the
spoken word well. a wise man (Shakespeare) once said, "Brevity is the soul
of wit", which means, Funny is funnier when it's shorter. This takes time
and practice.
c. Learn to use everyone around you, their voices, their ideas, etc... at your
disposal. Even if someone doesn't have the acting ability or that so called
"radio voice", you may still be able to utilize them in some other
way.
d. Watch TV Listen to commercials on other stations, listen to other stations
liners & bumpers. Really listen to how they are presented and try to
determine the point of the piece.
e. Is there a point? You always need a point!
Sound effects and good acting are what make the spot work.
some tips from the street
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____________________________________________________________________________________________________
The Making it book Series
"Making It"
The Radio Edition
Thank
you for taking the time to read " Making It " I hope you get as much
out of this book as I did writing it !
contact
information
www.ezstreetrecords.com/address.htm
David Hamilton aka Ez Street / along with Jason Brethorst ( web and software designer for www.wearesmart.net ) designed ( 1995 ) and established ( 1996 ) one of the very first record labels for Promotions and Marketing on the internet ( www.ezstreetrecords.com ) to help local talent promote themselves. David Hamilton now offers you this Free E- On Line Book titled " Making It" with a 7 part series of " Making It " books in planning for future free e -on line guidance. David Hamilton would like to send a sincere thank you out to all of you who took time to help write this book. As long as one person reads this material and learns something, the writing of this book has served it's purpose.
Ez Street Records
to help
support up and coming talent
in all forms of musicality
and
artistic
ability
ERE
Ez Street Records and Entertainment
contact information
ERE
Ez Street Records Copyright information
David Hamilton
also offers you a new work in progress
" Making It "
~W~
Knowledge, Wisdom, and Guidance
The
Entertainment Edition
Click above and read this book by
David D
Hamilton ©
2004-2006
Thank you to all of you who took time to share your
radio experiences, this is the start to " Making It " in Radio
Broadcasting, and here is some Knowledge, Wisdom, and Guidance.....
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